Brookfield’s Wynyard Place precinct continues to grow its reputation as a significant hub for arts-related installations, with the commissioning of Sydney-based creative Luca Ionescu to create artistic hoarding for the historic Shell House.


Occupying a prominent site at the corner of Margaret and Carrington Streets, Shell House is a heritage-listed building, completed in the late 1930s. It was the Shell Oil Company’s southern hemisphere headquarters, and is considered to be the finest of the series of buildings erected by the company in an Australian capital city. Its later conversion to the famous Menzies Hotel reflected the growing importance of tourism at that time.


Shell House is a distinguished example of a pre-skyscraper era building, and is dominated by the Gillett & Johnston clock tower, which soon became a Sydney landmark. It represents a now rare use of glazed terracotta tiles as an external material, and its aesthetic qualities are of a high standard, which will be upheld by the Brookfield redevelopment.


Luca Ionescu was commissioned by Arts Brookfield to create an artwork that is sympathetic to the building’s history. Luca is well known for his typography and logo work, as well as his instantly recognisable design for the Baz Luhrmann film ‘The Great Gatsby’.


The large-scale work adorning the hoardings at Shell House takes its cues from the Art Deco period, with the creative direction outlining a desire to incorporate the retail brands and bespoke makers who have had a presence in the Wynyard Place precinct from the 1800s to the 2000s.


Head of Marketing and Communications for Arts Brookfield in Australia, Kerrie Muskens, commented, “Shell House continues to make an important contribution to this busy precinct, and its revitalisation reflects an important future period of development in the city. Luca’s artwork effortlessly provides a modern and decadent creation that manages to simultaneously recall the site’s glory days for the many thousands of people who pass through each day.”


Luca Ionescu’s stunning placemaking installation will be in place for at least one year. This arts initiative is brought to the people of Sydney by Arts Brookfield and has been curated and produced by aMBUSH Gallery (an initiative of Wiltshire + Dimas Management).




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Arts Brookfield presents exciting, world-class cultural experiences to hundreds of thousands of people for free each year in both indoor and outdoor public spaces at Brookfield’s premier office properties in New York, Los Angeles, Denver, Houston, Washington, D.C., Toronto, London, Perth and Sydney. From concerts, theatre and dance to film screenings and art exhibitions, Arts Brookfield brings public spaces to life through art.



aMBUSH Gallery’s strength lies in their ability to innovate. While they continue to be a physical space – hosting exhibitions, collaborations, and partnerships – they have always thrived on operating outside the parameters of a traditional gallery, and now deliver arts and cultural activities to audiences in locations nationally and internationally. Over the past ten years they have worked on over 500 projects with more than 4,000 artists, and created an economy for Australian artists that is unparalleled.


aMBUSH is simultaneously a social enterprise and a leader in placemaking (working to ensure the successful design and implementation of physical infrastructure at new arts-related spaces) and creative placemaking (developing site-specific projects with cultural intentions), as well as holding residencies at CBD locations and operating satellite venues. Their ability to originate in the arts space adds elements of surprise, entertainment and enjoyment, and makes them groundbreakers in the industry. aMBUSH Gallery is an initiative of Bill Dimas and John Wiltshire of Wiltshire + Dimas Management.



Luca Ionescu is the Director of Like Minded Studio / LMS™ a Sydney-based design studio with a range of clients such as:, Bazmark, Warner Bros, Lexus, RVCA, Nike, MTV, Absolut Vodka, and Coca-Cola to name a few. Luca is renowned for his logo and bespoke typography across all platforms, and has won international awards and received recognition from the likes of the New York Type Directors Club, D&AD, and Cannes Lions.


Beyond design work, Luca’s passions lie in bringing people together for art shows and events, having curated his first show in 2002 when he brought graffiti artist Futura 2000 to Sydney, attracting massive crowds. Since then he has regularly brought out international artists, and branched into publishing, with the production of ‘Refill’ magazine, which profiled artists from all creative disciplines.


Luca’s talents also extend into creative direction for brands and agencies, and guest speaking at industry conferences. His art has been included in many group shows, and in countless magazines around the world.



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